TIME

At a Bay Area retirement community this past Monday, a group of elderly baseball fans gathered in a room to watch their San Francisco Giants take on the Washington Nationals in the National League playoffs. One problem: the game was nowhere to be found on the TV. The MLB Network, a league-owned cable outlet that requires a special subscription in many areas, was airing the game. The old folks were out of luck, until a worker called the cable company for a quick fix. “An associate and I were able to negotiate a deal (probably not such a good one) to get the game and the channel instantly,” a worker at the retirement community told the San Francisco Chronicle, “for an additional $18/month.”

These retirees weren’t alone: the Chronicle reported that its sports desk fielded over 150 calls from fans trying to find a playoff game on TV. The…

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